Relying Only on Manual Outreach
Type: warning
Stage: Stage 6: Traffic Proof
Difficulty: beginner
Manual outreach is useful in Stages 1–5. It becomes dangerous in Stage 6 if it's the only way customers arrive. Every new user should not require the founder to personally DM, email, or pitch. The proof: one article, thread, listing, or video keeps producing leads after the founder stops actively pushing it.
Overview
Manual outreach is useful in Stages 1–5. It becomes dangerous in Stage 6 if it is the only way customers arrive.
Avoid when
Every new user requires the founder to personally DM, email, or pitch.
Better signal
One article, thread, listing, or video keeps producing leads after the founder stops actively pushing it. That is the beginning of a scalable channel.