The Content Intent Funnel: What to Write Before You Scale
Type: media · article
Stage: Stage 6: Traffic Proof
Difficulty: intermediate
Not all content has the same job. Awareness → consideration → decision. Start closer to the money: write consideration and decision content before broad educational content. Lower volume, higher intent. A healthy Stage 6 sprint: two how-to pages, two alternative/comparison pages, one 'manual workaround vs. product' page, one Reddit breakdown, one short YouTube demo.
Overview
Not all content has the same job. A founder who writes only awareness content gets readers but no buyers. A founder who writes only sales pages looks too promotional. Stage 6 requires an intent mix.
The three traffic layers
**Awareness content** helps the user understand the problem. Example: "Why small agencies lose track of client approvals."
**Consideration content** helps the user compare options. Example: "Best approval workflow tools for freelance design teams."
**Decision content** helps the user choose. Example: "[Your Product] vs. spreadsheets for client approvals."
The mistake is starting with awareness and never moving down the funnel.
What to publish first
For Stage 6, start closer to the money. Write consideration and decision content before broad educational content. These pages have lower volume but higher intent.
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The content mix
A healthy Stage 6 sprint might include:
- Two how-to pages
- Two alternative/comparison pages
- One "manual workaround vs. product" page
- One Reddit helpful breakdown
- One short YouTube demo or Loom walkthrough
Stage 6 rule
Write for the user's next decision, not your own desire to publish.