How to Get Your First Customers — Startup School (Gustaf Alströmer, YC)
Type: media · youtube
Stage: Stage 5: Payment Proof
Difficulty: beginner
YC Partner and former Head of Growth at Airbnb gives tactical, step-by-step advice on acquiring the first paying customers for a pre-launch startup. Covers direct outreach, where to find early adopters, and why the founder has to do unscalable things first.