Baremetrics
Type: tool
Stage: Stage 5: Payment Proof
Difficulty: advanced
Complete SaaS metrics and retention toolkit: MRR, ARR, LTV, churn, forecasting, dunning (Recover), and cancellation insights in one dashboard. Real-time Stripe sync. Best for founders who want revenue analytics and retention tools in a single product after crossing $5k MRR.
Overview
Baremetrics is the complete subscription analytics and retention toolkit for founders who have crossed $5k MRR and want everything in one place. It covers MRR, ARR, LTV, churn, forecasting, dunning (via Baremetrics Recover), and cancellation insights in a single dashboard with real-time Stripe sync. The difference between Baremetrics and ProfitWell or ChartMogul is breadth. ProfitWell gives you free metrics. ChartMogul gives you cohort analytics. Baremetrics gives you both plus retention tooling plus customer profiling plus forecast modeling — without stitching three tools together.
What it does
Baremetrics Recover automates failed payment recovery with pre-dunning emails sent 30 days before card expiration, a soft retry within 24 hours of failure, and additional retries on days three and seven. Companies using automated dunning recover 40–60% of failed payments.
Baremetrics Cancellation Insights adds an in-app cancellation survey that captures the reason behind every subscription cancellation in real time. This is the data that replaces the guesswork in your retention strategy — you stop assuming why customers leave and start reading what they tell you as they go.
How to use it at Stage 5
Connect via Stripe OAuth. Set up Baremetrics Recover first — this is the highest-ROI action in the first week. Then configure Cancellation Insights. Every cancellation from that point forward produces a data point: why did this specific customer leave? Over time, patterns emerge. The most common reason becomes your product priority.
What to watch
The Baremetrics dashboard shows a "Revenue Health Score" that aggregates your key metrics into a single indicator. Use this as a weekly check — if the score drops, it triggers you to investigate which specific metric moved.
Pay particular attention to the MRR movements breakdown: new, expansion, contraction, and churned MRR each tell you something different about whether you have an acquisition problem, a product problem, or a pricing problem.