Encharge: $3,950 in Pre-order Revenue Before a Line of Code
Type: case-study
Stage: Stage 5: Payment Proof
Difficulty: beginner
Founders built a landing page with mockup screenshots for a marketing automation tool. They used a previous startup's case study as content to attract the right audience, collected 500 emails, and offered a lifetime deal to a non-existent product. Result: $3,950 in pre-orders before any engineering began. Classic example of validating willingness to pay with a static page and a Stripe link.